Inevitably, I get the question, “What do you do?”
“Oh, I run a little company.”
“And what does your company do?”
“We track mail for organizations that send out a ton of it.”
“Oh. How interesting,” they lie. “Why do these organizations care?”
Of course, that is usually my trigger to reel off all the excellent benefits of mail tracking. ChatGPT will provide a frighteningly good list, and there certainly are benefits to tracking your mail. I suppose that’s why we track billions of pieces every year. But as time has passed, we have become so much more. We no longer just track mail – we make mail better – more effective. The original term I wanted to use was “mail enhancement,” but I feared people might get the wrong idea. So, we’ll call it Mail Betterment.
We do so much more at SnailWorks than tracking mail. If you use mail as part of your business, we’ll make that mail better.
We help you control the cost of your mail:
- Address services help you correct or get rid of the undeliverable addresses.
- We can assist in participating in many of the USPS promotions to reduce postage.
- We can help you make better decision on the class of mail to use based on predicted delivery times.
We help make your response rates better:
- Informed Delivery campaigns add impressions and opportunities to respond.
- Personalized QR codes give your prospects another path to respond and help you measure and identify every response.
- Daily data feeds let you coordinate other marketing channels with your direct mail.
- Data mining of your own data to identify your best prospects.
- Response tracking gives you instant feedback on response so you can react faster with your next steps.
- Tying in additional coordinated channels keeps your campaign running long after the mail has delivered.
We provide special solutions for different verticals and applications:
- Visible Ballot™ lets you share delivery information with every voter, enhancing the credibility of vote-by-mail.
- Ecommerce shippers of small items can provide low-cost tracking for letters and flats, slashing shipping costs.
- Inbound tracking for fundraisers allows them to monitor and validate response counts from caging companies.
We give you control over all your direct marketing efforts:
- Monitor all mailing and logistics vendors from a single platform.
- Know when mail enters the mail stream and when it is delivered.
- Confirm donations and caging company counts.
Direct mail works. It continues to have a higher ROI than virtually any of its competing channels. SnailWorks makes direct mail work better by addressing mail’s weaknesses and resolving them.
It’s a lot more than mail tracking.
Contact us so we can show you how to make your mail better.