March 25, 2015

Log-In?! You Don't Need No Stinkin' Log-In!
Make mail tracking embarrassingly easy for your clients

Here’s a tip for the mail service provider (MSP) world. Deepen your relationship with your customers by tracking their mail, and make sure they know it by sending them tracking reports automatically. Our experience is that most MSP’s clients tend not to log in to their mail tracking unless there’s a problem – so when there IS a problem it’s great to have all of those reports available. But, you want to keep your clients in the loop on all of the mailing you do for them, and SnailWorks Mail Tracking can help! We actually have a couple of solutions to automatically get mail tracking reports to your clients without them (or you) having to lift a finger:

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Text and the Mail
The kids love this stuff... Right?

I’m a bit of a curmudgeon when it comes to texting. “The kids love it,” our staff implored. “The kids love vampires, zombies and Justin Bieber, too, and I’m not including them in my marketing,” was my, well, curmudgeonly retort. But as mobile becomes a bigger part of our lives, a marketer ignores mobile at their peril. And it’s not just about the kids.

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