Weekly US Mail Traffic Report – December 27, 2021
December 28, 2021   Dave Lewis
	Is this the bottom? I surely hope so.    After a bad week the week before, Postal Service delivery performance continued to decline in every category last week. If you’re looking for a bright spot, it declined less than... Continue Reading 🠢
What Mail Tracking Can (and cannot) Tell You
December 21, 2021   Dave Lewis
	Mail tracking isn’t perfect.  There, I said it.  Of course, you should track your mail – every single piece of it – but a well-informed customer is more likely to be a satisfied customer. Understanding some of the limitations... Continue Reading 🠢
Zero Effort Fulfillment Tracking – This is Kind of Cool
December 21, 2021   Dave Lewis
	If you do fulfillment – or just order stuff online – you know that tracking is simply expected.  Whether it’s a pallet load of guitar cases or six new guitar picks, your customers want to know where their stuff is.  The pallet... Continue Reading 🠢
Weekly US Mail Traffic Report – December 20, 2021
December 20, 2021   Dave Lewis
	Weekly US Mail Traffic Report – December 20, 2021 USPS Has a Pretty Bad Week   “Pretty bad” is really a bit generous. The Postal Service showed the worst delivery performance on letters and flats we’ve seen this year,... Continue Reading 🠢
Weekly US Mail Traffic Report – December 13, 2021
December 13, 2021   Dave Lewis
	Weekly US Mail Traffic Report – December 13, 2021 Not a great week, but no bottom dropping out at the peak of peak! Postal performance dropped a little bit last week in most categories, but not the precipitous drop many in the industry feared. Most... Continue Reading 🠢
Informed Delivery 101: Your Direct Marketing Superpower
December 7, 2021   Karen Bartram
	As a direct marketer or mail house, you’re always looking for ways to improve response rates. The United States Postal Service has created a tool that can be a total game changer for your next direct mail campaign. It’s called Informed Delivery®,... Continue Reading 🠢
Weekly US Mail Traffic Report – December 6, 2021, First-Class letters took a dive last week
December 6, 2021   Dave Lewis
	You might want to get those holiday cards in the mail soon… First-Class letters did not have a good week last week, the week of November 29. By the old delivery standards, which is what we use for consistency, only 76.32% of First-Class... Continue Reading 🠢