Keeping An Eye on USPS Performance
September 27, 2021   Dave Lewis
There has been much attention in the media this year relating to mail delays and new USPS delivery standards. So, how is the Postal Service doing at meeting their service standards?  This is what we’ve seen through the summer for First-Class...

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Informed Delivery Reporting Hits Some Snags at USPS. SnailWorks Navigates Around Them.
September 27, 2021   Dave Lewis
We’ve said countless times before, there’s a lot more to Informed Delivery than 2% off your postage.  Increased response rates and valuable intelligence about your prospects are high among its benefits.  When ID was first launched, the only...

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Create More Success By Measuring Direct Mail Marketing ROI
September 7, 2021   Karen Bartram
You’re aware direct mail is a valuable way to generate leads. You know it works, but how can you determine HOW well it’s working (or not working)? With all kinds of marketing investments, business owners want to be sure they are getting the most bang...

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